8) Digital Ad Sizes

Image specs

Recommended Facebook ad image size: The best size for a Facebook ad is at least 1080 x 1080 pixels, but it's best to use the highest resolution that meets the ratio requirements since there is no maximum resolution.
Recommended Facebook ad aspect ratio: 1.91:1 to 1:1. In general, ratios from 1.91:1 to 4:5 are supported. However, if you include a link, launch an Offer ad, or use stock images, you'll be limited to a ratio of 1.91:1.
Minimum Facebook ad dimensions: 600 x 600 pixels.
Recommended file types: JPG or PNG.
Maximum file size: 30 MB.
Aspect ratio tolerance: 3%.

Facebook ad character limit

Primary text: Up to 125 characters will appear on the ad's preview. However, you are allowed to write longer ad copy. The viewer will see the rest when they click "See More."
Headline: Up to 40 characters.
Link description: Up to 30 characters.

Image specs

Recommended resolution: At least 1080 x 1080 pixels, but it's best to use the highest resolution that meets the ratio requirements since there is no maximum resolution.
Recommended image ratio: 1:1. Image ratios from 16:9 to 9:16 are supported, but your image may be masked to 1:1.
Aspect ratio tolerance: 1%
Minimum width: 500 pixels.
Maximum file size: 30MB
Aspect ratio: From 400 x 500 to 191 x 100.
Recommended file types: JPG or PNG.

Text limits

Primary text: Up to 125 characters will appear on the ad's preview. The viewer will be able to see the rest when clicking "more."
Headline: Up to 40 characters.
Maximum Number of Hashtags: 30

Mobile

Desktop

Digital Ad Sizes