Digital Ad Sizes

 Image specs

• Recommended Facebook ad image size: The best size for a Facebook ad is at least 1080 x 1080 pixels, but it's best to use the highest resolution that meets the ratio requirements since there is no maximum resolution.
• Recommended Facebook ad aspect ratio: 1.91:1 to 1:1. In general, ratios from 1.91:1 to 4:5 are supported. However, if you include a link, launch an Offer ad, or use stock images, you'll be limited to a ratio of 1.91:1.
• Minimum Facebook ad dimensions: 600 x 600 pixels.
• Recommended file types: JPG or PNG.
• Maximum file size: 30 MB.
• Aspect ratio tolerance: 3%.

 Facebook ad character limit

• Primary text: Up to 125 characters will appear on the ad's preview. However, you are allowed to write longer ad copy. The viewer will see the rest when they click "See More."
• Headline: Up to 40 characters.
• Link description: Up to 30 characters.

 Image specs

• Recommended resolution: At least 1080 x 1080 pixels, but it's best to use the highest resolution that meets the ratio requirements since there is no maximum resolution.
• Recommended image ratio: 1:1. Image ratios from 16:9 to 9:16 are supported, but your image may be masked to 1:1.
• Aspect ratio tolerance: 1%
• Minimum width: 500 pixels.
• Maximum file size: 30MB
• Aspect ratio: From 400 x 500 to 191 x 100.
• Recommended file types: JPG or PNG.

  Text limits

• Primary text: Up to 125 characters will appear on the ad's preview. The viewer will be able to see the rest when clicking "more."
• Headline: Up to 40 characters.
• Maximum Number of Hashtags: 30

Mobile

• 320x50
• 300x250 
• 320x480
• 728x90

  Desktop

• 600x300
• 720x240
• 640x213
• 640x160
• 640x320
• 300x50 
• 480x320
• 768x1024
• 1024x768
• 640x960
• 640x360 
• 160x600