Grow Your Business With Longport Media
A Digital Campaign Done Right Should NEVER Fail!
- Target the RIGHT Customers
- Targeted with the Right Message
- Served in the Right Environment
Who They Are
(Best Customer Profile)
Where They Are
(Target Geography)
Which Assets
(Best Digital Product Fit)
What it Costs
(Product Investment)
WHAT IS BRANDING?
WHAT IS BRANDING?
WHAT IS BRANDING?
You Serve To The Customer
A Branding campaign delivers consumer “Eyes” on your ads.
•As many as possible
•As many unique consumers as possible
•Encourage “Clicks” thru to your Website
CALL TO ACTION
WHAT IS BRANDING?
WHAT IS BRANDING?
The Customer Searches For You!
A call to action (CTA) is a campaign designed to provoke and encourage the consumer to take a specific and/or immediate action.
Digital Platforms, Assets, Tactics & More
Digital Assets:
Branding Assets:
- Social Media Targeted Posts
- Display Marketing
- Competitor Targeting
- Gmail
- OTT (Streaming TV)
- Native Content
- Search Engine Optimization
Call To Action Assets:
- Category/Keyword Search
- Keyword Call
- Search Engine Marketing
Tactics
Tactics
- Behavioral/Interest Targeting
- Targeting
- Keyword
- Category
- Retargeting
- Search
- Site
- Geo-Targeting
- Geo-Fencing
- Addressable or Radius
- Recruitment