WHAT IS IT?
Display advertising is used to attract the audience of a website, social media platform etc. to take a specific action. These are often made up of text-based, image or video ads that encourage the user to click-through to your website and take action.
HOW DOES IT WORK?
The purpose of display/banner advertising is to promote your brand. The banner ad can take the visitor from the website the user is on directly to your website.
WHY IS IT BENEFICIAL?
Find new customers for your business by showing them your message while they are in a browsing environment. Introduces them to your product or services that they would not have known of.
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