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Radio is a mass medium delivering audio content to passionate and loyal listeners across multiple platforms.
73%
% State Radio Is Audio Source Used In-Car (Source: Infinite Dial 2023)
232,510,000
People 12+ Listening Each Week
(Source: 158, Sept 2023 (c) Nielsen Audio, M-Su 24 Hour Cume Est.)
10.9
Hours Listening Each Week
(Source: Radar 158, Sept 2023 (C), Nielsen Audio, M-Su 24 Hour Cume Est. P12+
91%
% Reached Each Month
(P 18+) Radio Is America's #1 Reach Medium
(Source: Nielsen Audio Today June 2023)